I took David Perells Write of Passage, in which he teaches to set up a blog to house a body of work. A body of work that shows up every time someone Googles us. David preaches to get a newsletter going to bring our online friends into our own space.
Then in Ship 30, with Dickie Bush and Nicholas Cole, they preach the exact opposite.
Ship30 says, forget the blog. It's a waste of time. Publish, and republish your content natively on all platforms. You are too small to worry about the social networks shutting you down. You need readers far more than you need protection from the network.
But the thing is, both Write of Passage and Ship 30 are correct in their advice. It's great to build up a body of work that people can land on from Google, take people out of social media and into a more personal space, the inbox. These are the sort of things that marinate and get better with time. And the opposite is also true that you desperately need readers right now. So you can validate your ideas and get better.
Of course, all of this points to a much bigger problem with advice in general. That it can all be right, even if it seems contradictory.
Heck, just yesterday, I ripped on the Startup dogma that you should build products for yourself. I advised NOT to build for yourself but build for the person sitting next to you or behind you. That advice works; it worked for me; read it. But guess what? The dogma works too, or it wouldn't be dogma. Both work at the same damn time.
The shit thing about truth is that there is no absolute truth when it comes to advice. I mean, physics and math might be absolute. But everything else has grains of truth embedded in it, and none of it is absolute.
When hearing advice, it's important to keep in the back of our mind that there is more than one pathway to success. And all of it could be true at once.