I took David Perells Write of Passage, in which he teaches to set up a blog to house a body of work. A body of work that shows up every time someone Googles us. David preaches to get a newsletter going to bring our online friends into our own space.
The internet has blessed us with more advice than we've ever had to improve on anything we want to improve on. Yet the majority of it is garbage. There are millions of articles, thousands of books and courses on how to write well online yet most of it is useless.