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Last mile problems: The last mile is the hardest

Pareto distributions abound when discussing the last mile. Last mile problems are those where 20% of our work will yield 80% of the results. Then we need to spend 80% of our time on that last 20%, the last mile problem. We can only pick a few last mile problems

Last mile problems: The last mile is the hardest
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What is Growth Engineering?

A while back, I ran the growth engineering team of a successful eCommerce startup. We acquired 10 million customers in one year from launch. We got to 1 million customers faster than Instagram; they did it in 3 months, we did it quicker. We had a world-class marketing team spending

What is Growth Engineering?
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eCommerce and Advertising on the Blockchain

Advertising on the internet, as we know it, is dead. Long live advertising! That may sound like hyperbole, but it is in fact where we are headed, and some, like myself, will argue that we are already there. I will lay out, what I believe, is sound reasoning for my

eCommerce and Advertising on the Blockchain
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eCommerce on the blockchain.

What would eCommerce look like if it were done on the blockchain?eCommerce on the block chain would be an interesting animal. I’m not talking about an eCommerce shop that accepts bitcoin or even ethereum, a few of those already exist. I am talking about one that bakes the