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Startups

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What is Growth Engineering?

A while back, I ran the growth engineering team of a successful eCommerce startup. We acquired 10 million customers in one year from launch. We got to 1 million customers faster than Instagram; they did it in 3 months, we did it quicker. We had a world-class marketing team spending

What is Growth Engineering?
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Equity and Risk at Startups

The rewards in a fast-moving venture-backed Startup are tied to risk, not to contributions. If there is a successful exit, the question of fairness sticks out because employee number 20 may contribute no less to a venture's success than employee number 10 does; in fact, they may contribute even more,

Equity and Risk at Startups
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How to Recruit and Retain Great Engineers

I’ve always been worried about bringing in great people to my team. Many years into this, and I am still concerned. One of the cliché phrases you hear as a people manager is: “You should never stop recruiting.” As cliché as it may sound, it’s the truth and

How to Recruit and Retain Great Engineers
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The Jet Engine we built.

"Because it's probably harder to build a massive eCommerce platform than an actual Jet engine."So you want to build a massive online eCommerce platform?A lot of friends, and former colleagues, want to know what its been like to build Jet.com. I figured I would take a little

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Startups as just a "buzz" word for engineers.

"Startups right now are nothing more than a 'fad' a 'buzz' word in the tech industry. Get yourself a job at a well established company so you can learn something and have a job tomorrow."A friend of mine and former colleague made that comment to me recently. He isn't